Watch a shirtless Tim Rogers make his modelling debut dancing to Kanye West

Dedicated follower of fashion and You Am I frontman Tim Rogers has made his modelling debut starring in a new campaign for David Jones.

The shirtless Rogers conducts the buildings of Sydney to the tune of Kanye’s ‘Power’ in a brief appearance that personifies “Swagger”. But when asked by why he was cast in the commercial Rogers seemed a little bemused: “I’m not quite sure. The only time my face or body gets asked to do something visual is to play the part of a coke addict or criminal.”

Rogers’ co-stars in the video include former Sydney Swans premiership player and 2014 Australian of the Year Adam Goodes who portrays “Power”; Jessica Gomes as “Confidence”; gold-plated model Tahnee Atkinson as “Sensual”; and Sydney Dance Company dancer Juliette Barton as “Fierce”. Watch Rogers performance and the full ad below.

You Am I are set to release their tenth album Porridge & Hotsauce on Friday, November 6. Recorded in a cramped studio deep in Bushwick, New York City, Porridge & Hotsauce is the followup to the band’s self-titled 2010 album and features the lead single ‘Good Advices’. The band will be launching the record with a 19-date national tour beginning in Geelong on Thursday, October 29 – check out the tour dates here.