VICE Festival Guide Launch @ Oxford Art Factory (17/11/07)

With two rooms, four bands and more DJs than you could poke a stick at, there was no lack of things to see and do at VICE Magazine’s Festival Guide Launch, complete with a preview of the Black Lips’ new album “Good Bad Not Evil”

Though you might at first expect not much more than posing hipsters at a launch put on by the popular fashion magazine, Saturday night proved to be more ‘party’ than ‘pretentious’ . Live band sets were buffered by an array of talented DJs including Gameboy/Gamegirl’s Tranterco, Peace Out, the ladies from HOOPS, Health Club DJs, Kato, Non Ferous, Vivienne Kingswood and the Pet Cemetery DJs, all of whom kept punters up and moving with a range of tunes throughout the night.

The keyboard-pop stylings of Art Rush warmed up the early crowd at Oxford Art Factory, with guests treated to two rooms of music as well as the ever popular (and not to mention stylish) longnecks that were available at the bar.

By the time Melbourne duo Outrun took to the stage for a dose of electro-tastic tunes, the boys and girls were ready to dance. And dance they did, helped along with the example set by the guys on stage as well as the welcome surprise of a keytar introduced during the set.

Up next were local indie darlings Cassette Kids. These guys are yet to release an EP, but judging by the energetic, lyric singing reaction of the crowd during their set, they already have plenty of fans. The band manage to get almost every spectator caught up in their own frenzy with frantic vocals, solid beats and stage-writhing charisma.

The size of the front-of-stage convergence reached the night’s peak as the energetic group brought a much welcomed sense of rock and roll to the night, complete with knocked-over stands and a microphone throw to the ground before their (exhausted looking) exit.

Headlining the night was Melbourne’s Mission Control, who played to a somewhat smaller audience than their predecessors, perhaps due to the venue restricting crowd movement and re-entry before their set had begun. This didn’t seem to dampen their spirits, however, as they powered through a strong, if not quite completely engaging set.

The boys sounded like an indie-electronica science fiction soundtrack, serving up another decent dose of keyboards to the evenings fare. Their songs were tight, and the band seemed capable of pleasing the masses, however their songs seemed to be falling on the ears of a somewhat half-hearted and depleted crowd.

Perhaps it was just the fact that the habit-hindered half of the partygoers hadn’t been allowed back in after their last smoke break?