Kanye West’s new film ‘Cruel Summer’

Kanye West’s latest movie project, the experimental 30-minute film Cruel Summer, has débuted at the Cannes Film Festival inside a white pyramid with seven huge screens five in a 180-degree panorama, one on the ceiling, and one on the floor.

The film shot in Qatar stars Kid Cudi as the son of a high end car thief who falls for a blind Arabian princess played by Sarah A who magically able to see when a remix of a song by Coldplay plays. According to The Guardian the film also features “a sparkly purple door into the middle of the desert”, “a giant guitar string” and a hawk flying in “ultra, slow, motion”. GQ’s review notes that “a masked Kanye and Kid Cudi engage in a Tarantino-style pop-culture debate… “Who do you like better, Prince or Michael Jordan?” Cudi replies, “That doesn’t even make sense man-that’s like asking, ‘Cake or Steak?’”

However, as Steven Zeitchik from the LA Times film blog 24 Frames notes “The story is secondary to the pyrotechnics, with new music from West and a thumping surround-sound quality that makes a 3-D Michael Bay effort feel like an iPad short.” Songs on the film’s soundtrack include West’s recent single Mercy and a remix of Salem’s I’m Still in the Night and material from Cudi, Pusha T and Big Sean.

Kanye explained that the idea for the multiple screen presentation “related to a post-Steve Jobs, post-Windows era, where we’re always on our BlackBerry in a ball game or at the movies. I was very particular about having the screens separate, where your mind puts the screens back together, the way you put memories together… it feels more like the experience of life.”

He admitted that he’s “not the best director in the world” and outlined some of his other ambitions: “I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences or life. Something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney. With the Donda company, this is our first installation.”

According to a press release, West plans to re-edit and polish the film before reconstruct it in “key locations around the globe.” Hopefully one of those “key locations” is in Australia. It’s not too far fetched to expect him to visit us; after all he did jet into Sydney to a few days back in 2010 just to premiere the Runaway film.