Groovin The Moo’s Steve Halpin: “Any band that gets triple j play fits our bill”
An Australian festival promoter has articulated what many in the industry have known for a long time: When it comes to booking lineups, triple j is still the king.
Steve Halpin, the promoter of the travelling rural festival Groovin The Moo, made the candid admission in an interview with Music Business Facts. “Basically we work really closely with triple j,” he said when asked whether genre plays a role in selecting the GTM bill. “So any band that gets triple j play fits our bill … We do have bands like Parkway Drive, Amity Affliction are hardcore bands. We have indie-pop bands, we have hip-hop, we have electronic, so anything that fits the triple j line-up.”
This year’s Groovin The Moo lineup will feature international acts Action Bronson, Cults, Disclosure, Holy F**K, The Naked And Famous and Robert Delong, along with a local bill of triple j-endorsed talent including The Jezabels, The Jungle Giants, Kingswood, Violent Soho, The Kite String Tangle and Hottest 100 winner Vance Joy.
Halpin, who curates the GTM bills alongside Melbourne bookers Way Over There, said there’s “no formula” for putting together a great festival bill. However, a lot of research goes into selecting bands that are about to blow up. “We’ve got a few things we look at but a lot of it’s gut feel, when it looks like a band might be breaking. We basically have the line-up finalised six months before the show so we’re trying to pick which bands are going to be popular.”
As for scheduling artists on the GTM bill, Halpin said they try and pick acts that suit a particular time of the day. “We have certain slots during the day that we are looking for a band to fit. You know, to have a headlining band to close the festival, a few key bands, openers and just to try and match the mood of the day … A lot of it is to do with bands coming on cycle, like if they’ve got an album coming out, so they’re keen to tour it.”
Groovin’ the Moo will head to South Australia for the first time in 2014, taking over the Oakbank Racecourse (half-an-hour east of Adelaide) on April 25. It’ll then head to Maitland, Canberra, Bendigo, Townsville, and Bunbury. Full line-up below.
Groovin’ The Moo lineup:
Action Bronson (USA)
Architecture In Helsinki
Holy F**K (CAN)
The Jungle Giants
The Kite String Tangle
The Naked And Famous (NZ)
Robert Delong (USA)
What So Not
Groovin’ The Moo 2014 dates:
Friday, April 25 – Oakbank Racecourse, Oakbank, SA
Saturday, April 26 – Maitland Showground, Maitland, NSW
Sunday, April 27 – University of Canberra, ACT
Saturday, May 3 – Prince Of Wales Showground, Bendigo VIC
Sunday, May 4 – Murray Sports Complex, Townsville, QLD
Saturday, May 10 – Hay Park, Bunbury, WA