Create your own virtual music festival and win big
If you reckon you’ve got what it takes to stage a killer festival, a new online game by adidas and VICE, Originals Festival, is here to realise your dreams (almost).
You begin the game with a budget of $100,000 to put together your own dream festival lineup from a pool of around 200 bands. Among the acts up for grabs are heavyweights like Bloc Party, Battles, Duran Duran, The White Stripes and Sonic Youth. As well as compiling a bill of headliners, you also select the venue type, a name for the festival, a promo design and other essentials.
What’s all this in aid of, you ask?
Well, after your world-beating festival is organised you flog it to your friends in any way you can. The virtual event with the highest attendance will win the major prize: a trip for two to the 2008 Berlin Festival including flights and accommodation, plus VIP treatment courtesy of Vice and a shopping trip to the adidas Originals store in Berlin.
There will also be prizes for best (and worst) designed promo posters, and festivals created by various industry personalities will be showcased on the game’s homepage. The competition closes on February 29, so there’s no time to muck around.
Play the game HERE.