11 best moments from Kanye West’s ‘Life of Pablo’ album launch

After months of teasers Kanye West has finally launched his new album, a video game and latest clothing line in the most Yeezy fashion possible.

During an event which was live streamed on Tidal and at select cinemas around the world, West played The Life of Pablo in its entirety from a laptop at the centre of New York’s Madison Square Garden. Surrounded by his #squad (feat. Pusha T, Vic Mensa and Kid Kudi) West danced, talked and admired his own handy-work. Throughout the course of the show we learned that the guestlist on Pablo includes Frank Ocean, Chance the Rapper, Rihanna, Future, Kirk Franklin, Post Malone, Ty Dolla $ign, Young Thug, The-Dream, Kid Cudi, and more.

Amid all the music there was some particularly Yeezy moments. Here are some of the best.

1. The Kardashian clan – including North, Lamar Odom and Caitlyn Jenner – enter the stadium to rapturous applause. Dressed head-to-toe in all white Balmain they take a seat next to Vogue editor Anna Wintour.

Kim, Khloé, Kendall, North and Anna Wintour at the #YeezySeason3 show at Madison Square Garden in NYC pic.twitter.com/ioQflvRb80

— Kim Kardashian West (@KKWUpdates) February 11, 2016

See all the star sightings at #YeezySeason3: https://t.co/KnBNkV332C#KUWTKpic.twitter.com/j0edx36XEs — Kardashians on E! (@KUWTK) February 11, 2016


2. Yeezy arrives, surrounded by his dream #squad and just starts playing Pablo off a laptop in the middle of the arena. 2016 just got real.

This is a God dream #TLOP#YeezySeason3pic.twitter.com/ep9Nvdqruu

— Alexandre ➰ (@AeBrandao) February 11, 2016

3. The mysterious mountains of cloth in the middle of the arena are lifted to reveal West’s latest clothing line. Models include Naomi Campbell and Young Thug.


— TeamKanyeDaily (@TeamKanyeDaily) February 11, 2016

4. Thug didn’t look so happy to be there.

Hear @YoungThug‘s Untitled #YeezySeason3 Track https://t.co/ixbPfgRbT9#rapWAVEpic.twitter.com/zZKEoYaVOd — rapWAVE (@rap_WAVE) February 11, 2016


5. But then he was probably just following the rules.

Rules for the #YeezySeason3 performers… pic.twitter.com/5uktmiTHoU

— Karen Civil (@KarenCivil) February 11, 2016

6. Unlike Naomi Campbell who did whatever she damn well pleased

Naomi Campbell 👏👏👏pic.twitter.com/6XsPpV3BvW — GQ Magazine (@GQMagazine) February 11, 2016


7. We have officially climbed the summit and are standing atop Peak Yeezy.

When the whole squad turns up 🙌🏼 #YeezySeason3pic.twitter.com/ukDaDXTXby

— iHeartTheater NYC (@iHeartTheaterNY) February 11, 2016

8. Once the album has ended Kanye thanks Adidas (much to the amusement of his squad) and the crowd start chanting “Fuck Nike”. Then this happens. Coincidence?

Nike’s Shoe Sales Slide, adidas & Under Armour See Double Digit Uptick: https://t.co/ZQg3pB3qW8pic.twitter.com/D2Y3qh6kvt — Nice Kicks (@nicekicks) February 11, 2016


9. Kanye decides to spread the love and invites his #squad to plug in their iPods. We hear tracks from Young Thug and Vic Mensa. At this point the world is just watching Kanye party.

SQUAD #YeezySeason3pic.twitter.com/gi6gd98aX6

— TeamKanyeDaily (@TeamKanyeDaily) February 12, 2016


After justifiably grilling me for taking this pic, Jay was nodding hard to “Ultra Light Beams” #YeezySeason3pic.twitter.com/sJtPvexbF3 — Adam Fleischer (@adamfleischer) February 11, 2016


11. In the most earnest move of his career so far, Kanye then announces that he is working on a video game called ‘Only One’ about his mother ascending into heaven on the back of a flying horse. He plays the teaser twice.

Only once!!!! The video game by Kanye west #YeezySeason3#onlyoncepic.twitter.com/1aYSI4gBTk — McKay Theo Anhder (@mckaytheoanhder) February 11, 2016


Turnt. #YeezySeason3 pic.twitter.com/OPrhQG4jE8 — RollingOut (@RollingOut) February 12, 2016